At Leland Smith Marketing LLC we provide you a part-time B2B Marketing Executive that delivers executive caliber work in all aspects of marketing. When we work for you we develop and execute marketing strategies unique to your business. For these reasons we are more than an ad agency (which focuses primarily on marketing communications) or a consultant (who focuses primarily on strategy development and leaving execution up to you).
Your B2B Marketing Executive
Leland Smith has dramatically grown sales and margins at a variety of B2B companies by leading development and execution of growth strategies. Over the past 15 years Leland has held marketing leadership roles with a variety of large and small B2B companies and has experience with Fortune 500, private equity funded and family owned businesses. He has broad industry experience, including: transportation components, aerospace, building materials, HVAC/refrigeration, foodservice equipment, and durable goods.
Most people think of marketing as consisting primarily of promotional activities: social media, advertising, websites, press releases etc. However, according to Peter Drucker, “the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Over the years, Leland Smith has lived Drucker’s quote and has developed marketing organizations to address all aspects of marketing, including: product, sales/channel management, price, market research and, of course, promotion. This experience has led him to develop and execute strategies to profitably grow sales and take market share. He has also learned that in order to be successful in growing a business, if you are strategic, you don’t necessarily need to spend a ton of money on marketing.
Leland attended the University of Michigan where he earned an MBA as well as MS Industrial Operations Engineering. He has also earned a BS in Operations and Finance from The Ohio State University. (When asked he proudly admits he roots for OSU).
Leland Smith Marketing, LLC • 937-573-8714 • firstname.lastname@example.org • 2770 Seneca Drive Troy, Ohio 45373